EFFEN Vodka commissioned me to create an artwork inspired by their new EFFEN Cucumber Vodka. For the piece, I considered the flavor of cucumber; mild, calm, soothing. I also thought that those sensibilities were very much in line with the laid-back west coast attitude. Keeping that in mind, I translated that idea into a state of serenity. In the piece, a modern man holds an EFFEN Vodka bottle in his hand, sitting on a lotus. The image references Buddha (also mild-mannered, calm, and soothing).
The event was pretty fun. Local mixologists made cocktails in a Top Chef-style competition and let the crowd vote on their favorite. Below are images from the event.
